Barbara Roy
Content, Communications & Training Expert
Why Content, Communications & Training Work Best Together
My career has been a journey through the connective tissue of how people learn, engage, and act. With a Bachelor of Arts (BA) in choral music and all-grade education, I began with a strong foundation of learning in how people absorb information. That lens has shaped every step of my path—from UX/UI content design to global communications and training strategy.
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Content is the raw material: the words, visuals, and stories that inform and inspire. I’ve crafted everything from personas, cover stories and case studies to mobile app UI, sales and partner enablement kits and whitepapers, always with the user’s journey in mind.
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Communications is the bridge: it ensures that content reaches the right audience with clarity, resonance, and purpose. Whether I’m building messaging frameworks or writing press releases or blog article series', I focus on impact and alignment.
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Training is the activation: it transforms passive content into usable knowledge. I design end-to-end training videos, modules, and reinforcement packages that empower teams to apply what they’ve learned.
Together, these three disciplines form a feedback loop. Great content fuels strong communications; strong communications drive effective training; and effective training reveals what content and messaging truly resonate—so the cycle begins again, refined, smarter and sharper.
Why This Matters
At the heart of everything I create—whether it’s training modules, a messaging kit, or UX microcopy—is a singular goal: to make understanding easier. I care deeply about helping people grasp complex ideas, see the value in what’s being offered, and feel confident in what they’ve learned.
I'm about crafting experiences that resonate, and empower. I believe that the highest-quality writing is invisible: it guides, teaches, and persuades simultaneously, without friction. That belief drives my commitment to excellence across content, communications, and training.
