Whether it's content strategy for a program, project, blog, or your business, I can help you with your brand, editorial, and social content strategy and planning from high-level objectives to detailed action steps with cut/paste content.

Your website has to start with more than just design; it needs logical content structure that makes sense for the user. I can create a web map for your site from scratch, or evaluate and redesign what you already have, make content tweaks that better represent your brand, and create content flow that leads the user to next steps.

Maybe you already have good content and you just want to get more out of it or see it perform better against competitors. I can optimize your content by evaluating its key words, providing necessary content transitions to strengthen the flow or narrative, beef up link validations, and provide stronger headings, compelling section titles, and more.

Sometimes, you need a 1-2-3 punch to accomplish your goals. Content for campaigns includes developing your objectives, creating the campaign copy, collaborating with your team, researching and writing blog articles series', case studies, whitepapers, lead-capture squeeze pages and more.

Your content has to speak to your audience(s), and that means connecting with users in an engaging, insightful, frictionless way. If you miss this step, the most informative content in the world can't help you.

At heart, I'm a writer. I love the craft and I'm very thoughtful about choosing just the right word to describe, inspire, enhance, and persuade. I can help with web content, articles, cover stories, PR, marketing collateral, presentations, source content, sales and partner enablement materials, technical writing, and more.